[ Story ]

Still in corporate. Building the rest.

Twenty years across banking, retail, and insurance — now Assistant Managing Director at a leading Thai bank — while coaching leaders, creating content, and building a restaurant and a rental community on the side. This is why.

verified photo — hatoriz.com/about

Why I coach,
create,
and build

Inside the corporate world I watched the same pattern for two decades: the system works beautifully — for people who already have access. Everyone else waits outside.

So every room I've built since follows one move: find the people the system left without access, create the ecosystem they need, and give them back their own dignity and agency. Banking for millions, not the privileged few. Coaching where the leader finds their own answer. Food and housing that treat ordinary families as worth building for.

What I want people to walk away with is simple: the sense that they were never the problem — the access was.

[ Values ]

The operating system: GRIT

Carried over from hatoriz.com — the values layer underneath all five pillars. What never changes, whichever room I'm in.

G

Genuine

Real stories, not polished PR.

R

Rooted

Grounded in Thai soil — น้ำใจ first.

I

Integrity

The right thing, even when it costs.

T

True

The same person in every room.

[ Timeline ]

20 years, seven rooms

01

Thomson Reuters

Where the discipline started.

Technology
02

Siam Commercial Bank

First decade in Thai banking.

Banking
03

Cigna

Insurance, at scale.

Insurance
04

Krungsri Consumer

Consumer finance, millions of customers.

Banking
05

The1 Central

Loyalty and retail ecosystems.

Retail
06

CP Lotus's

Retail transformation.

Retail
07

A Leading Thai Bank

Assistant Managing Director. Digital banking for millions.

Now

Based in Bangkok

Thailand, GMT+7.

Father of two

The reason "legacy" is not an abstract word.

Global MBA in progress

Sasin × UWA.

ICF Code of Ethics

Coaching practice aligned to ICF standards.

How I coach →